Case Study
Posted by burke on May 24, 2011
Expanding Leadership and Influence through Mobile Platform
NovoLogic develop a unique and innovative Leadership Community Portal for Chick-fil-A. the portal leverage browser and mobile platforms to allow Chick-fil-A's 1000+ operators and 1400+ store managers and tream leaders to share best practices, implement those practices as well as access content for personal and team leadership growth.
- The ExChange is an enhanced version of the previously developed SERVE Leadership portal
- In the inital two weeks the site launched, The ExChange has generated 6,794 site visits
- 25% of the visits were from mobile devices.
- Over 48,000+ page views
- 894+ hours of educational content consumed from the site
Case Study
Posted by admin on February 1, 2011
ING Introduces Dynamic Spanish-Language Life Insurance Education Web Site Site aims to demystify life insurance and improve outreach to greatly underserved U.S. Hispanic market
Case Study
Posted by burke on January 19, 2011
In 2005, ING US Insurance embarked on a strategy to expand its sales of individual term life insurance to the US middle market. Many Americans don't have either any or enough life insurance coverage because it can be intimidating for prospects to understand, requiring them to talk to an agent. To make a low-cost term life policy sale a viable business opportunity for the independent agent channel it relies on for sales, ING built a highly engaging online tool, ING For Life, to engage, educate, and even entertain the visitor; make the insurance purchase less daunting; and drive better-qualified leads to the critical agent channel.
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eTMDP Pilot Launched
Posted by burke on January 19, 2011
The NovoLogic team successfully launched the Team Member Development Program Portal for Chick-fil-A today. Sara Hyde and Boone Smith at Chick-fil-A were instrumental in helping us get this off the ground on time and on budget.
