Common Sense and Other Unique Approaches
Corporate Training Budgets are expanding - are you keeping Pace?
December 7th
According to recent research by Training Magazine, 32% of companies are increasing their training budgets increased 24%, as these companies bet that a better trained workforce, more engaged leaders and improved workforce skills are the answer to pulling o…
Work Life Balance is a Myth - it is really about the Rythm
December 7th
"Work-Life Balance." - from Jon Gordon's weekly newsletterIt’s a phrase we hear often. But I don’t think it really exists. At least not in the way most "experts" talk about it.I, like most people, have never been able to balance the scales of work/life on…
The Secret of Teams: What Great Teams Know and Do
November 11th
Mark Miller, Senior VP of Leadership Development at Chick-fil-A gave me an advance copy of his new book, and I am glad he did.  the Secret of Teams: What Great Teams Know and Do, is Mark's Second Book on Leadership and Teams.  I love the way Mar…
Landing Pages 3.0
November 8th
The art and science of landing pages and on-line lead generation have been undergoing a lot of study, analytics and advancement over the past 3 - 5 years. The guru's at Marketing Profs have created a great article explaining the emergence and su…
Brookwood vs Grayson - High School Rivalry done the right way
October 27th
Many high school rivalries can get out of hand, and you see in the news all the time kids and parents displaying less than model behavior. So it is very refreshing to see two high schools in Gwinnett County that are having some good ole clean fun wit…

Case Study

Posted by burke on May 24, 2011

Expanding Leadership and Influence through Mobile Platform

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NovoLogic develop a unique and innovative Leadership Community Portal for Chick-fil-A. the portal leverage browser and mobile platforms to allow Chick-fil-A's 1000+ operators and 1400+ store managers and tream leaders to share best practices, implement those practices as well as access content for personal and team leadership growth.

  • The ExChange is an enhanced version of the previously developed SERVE Leadership portal
  • In the inital two weeks the site launched, The ExChange has generated 6,794 site visits
  • 25% of the visits were from mobile devices.
  • Over 48,000+ page views
  • 894+ hours of educational content consumed from the site
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Case Study

Posted by admin on February 1, 2011

ING Introduces Dynamic Spanish-Language Life Insurance Education Web Site Site aims to demystify life insurance and improve outreach to greatly underserved U.S. Hispanic market

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Case Study

Posted by burke on January 19, 2011

ING Logo

In 2005, ING US Insurance embarked on a strategy to expand its sales of individual term life insurance to the US middle market. Many Americans don't have either any or enough life insurance coverage because it can be intimidating for prospects to understand, requiring them to talk to an agent. To make a low-cost term life policy sale a viable business opportunity for the independent agent channel it relies on for sales, ING built a highly engaging online tool, ING For Life, to engage, educate, and even entertain the visitor; make the insurance purchase less daunting; and drive better-qualified leads to the critical agent channel.

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eTMDP Pilot Launched

Posted by burke on January 19, 2011

The NovoLogic team successfully launched the Team Member Development Program Portal for Chick-fil-A today. Sara Hyde and Boone Smith at Chick-fil-A were instrumental in helping us get this off the ground on time and on budget.

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